Cherry to Green - Forms of Coffee

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Price transparency information presented to roasters normally refers to the green coffee that they purchase. However, coffee producers often do not sell green coffee. Therefore, if a roaster is being told how much of the price they paid for green coffee is going to producers, but producers did not hand over green coffee, it is not a literal price paid, rather a derivative number with a calculation behind it. In order to correctly interpret these derivative price transparency numbers (and see through creative calculations) we must understand the different forms of coffee that producers sell and their conversions to green coffee. This video describes the different forms of coffee that producers could sell, a range of conversion rates to green coffee, and how to set up the calculation to get from cherry to green coffee.

(Nerd Level: 5.5/10)

This is Episode 7 of Coffee Economics with Karl
7th in the series on transparency in the coffee supply chain

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We wrote a whole book about this stuff! It’s called No Free Refills

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